KCI's Reader-Based Writing program focuses on "Global Business English" skills, correct grammar, and proper word usage. During this program we discuss the use of active and passive sentences, using strong verbs, and the "new rules" of business writing. We focus on writing more effective, organized emails with comprehensive subject lines, and we discuss the value of using deductive communication methods.
Overall Program Objectives
Write a better document in less time. Apply principles of "Global English" grammar and punctuation. Overcome writer's block. Write with the reader in mind. Use brainstorming to save time. Apply organizational principles. Use writing templates. Use a step-by-step revision process.
Learn To Focus On Critical Communication Points
When readers receive clear objectives they can make quick decisions regarding the value of the information, and the needs and opportunities that have been presented.
Participants learn "American" English business writing techniques, critiquing methods, and how to write strong subject lines.
KCI’s Writing skills training programs helps participants plan, organize, and write, and revise documents. They learn to quickly categorize information, use bottom-line upfront strategies, and learn to use deductive communication techniques. Participants prepare and present 3 emails in small groups. Their emails are edited, group and instructor feedback are provided.
This highly interactive program provides effective techniques to present ideas, brainstorm content, the effective use of tone, subject lines, and how to ensure that your message clear and concise.