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Reviews and Excercises

Effective Speakers
discuss the most
important idea first
and rank order the
remaining ideas.



Tool #1 The POD Process
Successful briefings are planned and organized in a different way than they are delivered.
By using these 12 steps, in this specific order, you will be able to quickly create briefings that will be well organized and that are more likely to present a clear and concise message.


Begin the process by planning your briefing. The planning phase has 4 steps.

1.  Clarify your purpose - First, you need to clearly define the purpose of your briefing and determine what you want your audience to take away from your briefing.
2. Analyze the audience and the situation - Do an in-depth analysis of your audience and any situation factors that will affect your briefing. You look at things such as: who will be there, what their priorities and opinions are, where you'll be presenting, how long it will be, etc.
3. Brainstorm content - Use one of five brainstorming techniques to generate ideas for the body of the briefing.
4. Select main points - From your brainstormed ideas, you select the main points you want your audience to understand and act upon.


After planning, you move on to the second phase of the POD process and organize the body of your briefing. The organizing phase has 5 steps.

5.  Organize main points - Choose one of two organizational formats, one for an informative briefing and one for a persuasive briefing.
6. Support main points - Add clearly stated arguments to convince your audience of your main points.
7. Prepare introduction and conclusion - Yes, this does come after organizing and supporting because now you know the material you want to introduce, and you can conclude with what you want your audience to remember and do.
8. Prepare visuals - Create visuals that clarify your organizational pattern and that emphasize your purpose.
9. Complete the Speaker's Outline - Use all you've learned about planning and organizing a briefing to complete an outline of your briefing. Use that outline to facilitate your delivery.


The third phase, the delivery phase, discusses the many aspects of delivering your briefing effectively.
In this phase you will focus on such topics as managing stress, some of the verbal and nonverbal aspects of delivery, how to manage a question and answer session, and how to practice effectively. This phase has 3 steps.

10. Manage Stress - Manage the stress of presenting and use it to your advantage
11. Improve Delivery - Learn about presentation styles and techniques including verbal and non-verbal delivery strategies and how to effectively manage a Q&A session.
12. Improve Practice - Learn an effective practice process. Practice verbal/nonverbal skills and presentation preparation tips.
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