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PROGRESS

BRAINSTORMING TECHNIQUES

READER-BASED WRITING 1.0
 

Contents

Templates

Reviews and Excercises

Model Documents

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In brainstorming, the goal
is to uncover ideas,
not stive for order
and coherence.
Effective brainstorming keeps pace with our thoughts and allows us
to see the big picture.

 

Key Word I Technique

To begin Key Word I brainstorming, place your topic at the top of a sheet of paper. When you begin, write down all of your ideas. Continue to focus on your topic, but try to let your thinking go. Write key words only -  just enough to be able to retrieve the thought in the future. Write as fast as you can. Write in a list form and don't worry about spelling, word choice, etc. Get as many ideas on paper as quickly as possible.

Use Of Any Catchy Marketing Phrase
unique
quality
product
no rebate
competition
pride in product
engineered well
benefit selling
driving
safety
no down payment
increase ups
college graduate
fun
higher grosses
customer loyalty
CSTS
new topic
bright display
public response
conversation starter
pride
new game
new concept
established product
sell product not rebate

Key Word II Technique

Key Word II is especially useful when developing presentations where you know what the major topics or general areas are in advance. Place each of the general topics at the top of a separate sheet of paper and brainstorm each of them using the Key-Word II technique.

Key Word II allows lengthier topics to be broken into more workable pieces.

BUSINESS
premises
prices
contracts
competitors
capital costs
exposure
operations costs
deals
royalties
TECHNICAL
liquid content
compression
well control
seismic
structural geology
aquifer support
gas composition
reservoir pressure
ENVIRONMENT
public perception
wildlife
land situation
drainage
hearings
land owners
competitors
decline analysis
abandonment
MISC.
sweet/sour
manpower
time
money
effort
expert application

NOTE: Always include a miscellaneous page for those ideas that seem to fit but you don't know what to do with at that moment.

Sticky Note Technique

To begin Sticky Notes brainstorming, you place your topic at the top of a sheet of paper, then begin brainstorming, placing one idea on each of the Sticky Notes. Fill up the page with these Sticky Notes.

Sticky Note

When you're done brainstorming, you can easily experiment with a variety of organizational formats by merely moving the Sticky Notes.

Mind Mapping Technique

The Mind Mapping technique begins with placing your topic at the center of the page. Write your first idea, circle it, and connect it to the center. Write your next idea and circle it. If it is related to your first idea, draw a line connecting them. If not, connect it to the center.

Sometimes we get a flood of related ideas, where one topic triggers a number of other ideas. Circle each idea. Then draw lines to connect related ideas. This is a very visual brainstorming technique that allows you to see the whole picture and how each idea connects to the others.

Mind map

Free Sketch Technique

The Free Sketch technique begins with a picture or a drawing of an idea. By looking at the drawing or sketch, you sometimes begin thinking of a variety of ideas.

Free Sketch

Jot all of your ideas down. Draw lines, move quickly, doodle, experiment. Anything that comes to mind is okay.

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Unit II - Page 3 of 6
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